e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock exclusive rewards and surprise drops throughout the season.

Welcome to the e.l.f. beauty-verse! From trending lip oils to high-performing skincare, our app offers the best in beauty. Shop, share, and explore your favorite e.l.f. products and discover new must-haves with features like Virtual Try-on, Shade Matching, and Shoppable Stories.

Glow wild! This is your space to explore the world of e.l.f. cosmetics.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points from ANY purchase—simply upload your receipt to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more!).
• Enjoy early access to new drops and sales.
• Receive a free gift and double points during your birthday month.
• Exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up for even more perks, including free shipping (Icon members).

Get More for Less

Enjoy instant access to weekly ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest product launches and discover new holy grail items.

Find Your Perfect Shade with Virtual Try-On

Virtually try on products and find your perfect shade match.

Swipe to Like

Swipe right on your favorite makeup and build your wishlist using our app’s “Swipe to Like” feature. Explore your favorite clean beauty products.

In-Store Assistance

Use the barcode scanner at participating retailers to virtually try on shades, watch tutorials, and learn about ingredients.

Stay Informed

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.

Track Your Orders

Review your order history and track deliveries. Use our store locator to find the nearest e.l.f. retailer.

Share the e.l.f. Love

Share your favorite makeup and skincare finds directly from product or virtual try-on pages.

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e.l.f. makes beauty accessible to everyone. Download the app and join us!