Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming game, Mo.co, has quickly established itself as a major hit, even before its official release. The game has already generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early financial success underscores the game's potential in the mobile gaming market.

Mo.co blends the essence of a modern millennial social gaming platform with the thrilling elements of Monster Hunter. Players assume the role of a fashionable part-time hunter tasked with tackling contracts to combat various malevolent invaders from other realms. The game's appeal is further enhanced by a wide array of cosmetics and other in-game items, which have significantly contributed to the initial revenue surge.

However, the revenue spike experienced by Mo.co has not sustained its initial momentum, suggesting that the game's current content, limited due to its invite-only soft launch phase, may be hindering further growth. This situation raises questions about the game's future trajectory.

Supercell is known for its unconventional approach to game development and release. The company focuses its resources on the most promising projects, often at the expense of others. This strategy has led to the success of games like Brawl Stars and Squad Busters, which, despite slow starts, eventually gained significant traction. Conversely, promising titles such as Flood Rush and Everdale were canceled before launch due to not meeting Supercell's high standards.

The fate of Mo.co remains uncertain. Its early success might encourage Supercell to invest in new content to reignite player spending and interest. If this happens, Mo.co could soon be available on major storefronts.

While Mo.co is currently in a closed state, gamers eager to explore new titles can check out our feature, "Ahead of the Game," which highlights great games available in early access on mobile platforms.

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