World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real-life, graffiti-covered tank! This eye-catching stunt promotes the recent Deadmau5 collaboration.

The decommissioned tank, street-legal and safe, toured the US, making a timely appearance at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.

The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to obtain the exclusive Mau5tank – complete with lights, speakers, and music! Themed quests, camos, and cosmetics are also available.

The campaign's playful approach to game promotion is undeniably humorous. While some serious military simulation enthusiasts might disapprove, the stunt is ultimately harmless fun. It's certainly a memorable marketing move, surpassing even some brewery promotions in creativity. For those who appreciate a touch of spectacle, seeing this tank rolling through their neighborhood is a welcome sight.

Ready to join the action? Before diving into World of Tanks Blitz, check out our list of current promo codes for a head start!