Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration marks a significant expansion of MGTM's reach, featuring Lovato's likeness and themed avatars across multiple popular mobile games.

Lovato's involvement extends beyond simple endorsements. She will appear in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, with proceeds from Lovato-themed in-game items directly benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is evident in its consistent collaborations with celebrities, previously including David Hasselhoff and J Balvin. Unlike many fleeting celebrity endorsements, MGTM's broad reach across numerous games suggests a potentially impactful contribution to environmental initiatives.

This collaboration offers a triple win: fans gain access to Lovato-themed content in their favorite games, developers benefit from increased engagement, and environmental causes receive much-needed support. For Lovato fans, this is a compelling reason to explore some of these top-ranked mobile games.

For a broader look at the best mobile games of 2024, check out our curated list of top titles.