Candy Crush partners with Pat McGrath for new lipstick, glosses, nail polish

When it comes to dominating mobile franchises, few can rival the iconic status of Candy Crush Saga. With significant corporate backing and a deep imprint on the collective consciousness, Candy Crush has managed to outshine even the likes of Clash of Clans and Angry Birds. The game's influence is set to grow even further with its exciting collaboration with the renowned makeup brand, Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the world of cosmetics. Soon, fans will be able to indulge in a range of Candy Crush-themed products, including lipsticks, glosses, and nail polishes. However, the real highlight of this launch, set for February 27th, is the inclusion of a dazzling surprise: three random online orders will contain a $10k diamond-encrusted Candy Crush-themed ring.

Diamonds are forever This move represents a nostalgic return to traditional branding, eschewing modern influencer partnerships in favor of a classic, high-impact strategy. The introduction of diamond-encrusted rings into three random orders is sure to create a buzz and showcases the evolution of gaming merchandise from simple t-shirts to luxurious jewelry.

Even if you're not a fan of Candy Crush Saga, there's no need to feel left out. If you're nostalgic for simpler times, consider trying the retro, challenging platformer Jump King. Praised with a glowing gold-star review by Will Quick, it's an excellent way to test your platforming skills and enjoy a throwback gaming experience.