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WoW: Subscription Price Increase in Specific Region

by Violet Feb 14,2025

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects recurring subscriptions, WoW Tokens, and other services.

Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first price revision for WoW; Blizzard has historically adjusted prices in various regions to reflect economic shifts. Notably, the US monthly subscription price has remained at $14.99 since 2004.

The price increases for Australia and New Zealand are as follows:

New World of Warcraft Service Prices (AUD & NZD, effective February 7th):

Service	Australian Dollar (AUD)	New Zealand Dollar (NZD)
12-Month Recurring Subscription	$249.00	$280.68
6-Month Recurring Subscription	$124.50	$140.34
3-Month Recurring Subscription	$67.05	$75.57
1-Month Recurring Subscription	$23.95	$26.99
WoW Token	$32.00	$36.00
Blizzard Balance (WoW Token)	$24.00	$27.00
Name Change	$16.00	$18.00
Race Change	$40.00	$45.00
Character Transfer	$40.00	$45.00
Faction Change	$48.00	$54.00
Pets	$16.00	$18.00
Mounts	$40.00	$45.00
Guild Transfer & Faction Change	$56.00	$63.00
Guild Name Change	$32.00	$36.00
Character Boost	$96.00	$108.00

While current exchange rates might temporarily align the new AUD/NZD prices with the US dollar subscription, the fluctuating currency values remain a factor. Blizzard maintains that the decision wasn't taken lightly and acknowledges player feedback, though the long-term impact of this price adjustment remains to be seen. The company emphasizes that the changes reflect the current economic climate.

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