Lebron James, Kevin Hart join Royal Kingdom's star-studded ad campaign

By now, if you've spent any time at all on YouTube, you've likely encountered ads for Dream Games' Royal Match. King Robert's endless escapades and thrilling near-death experiences have significantly boosted this match-three game's popularity. However, the sequel, Royal Kingdom, is taking a different approach with a star-studded celebrity advertising campaign.

While celebrity endorsements are not a novel strategy, Dream Games is uniquely targeting various niches with their latest ads. From showcasing LeBron James indulging in a secret session of Royal Kingdom while appearing to read, to Kevin Hart humorously enlisting an entire acting school to cover his roles so he can play more, the campaign is both diverse and engaging.

Royal Kingdom is the eagerly anticipated follow-up to Royal Match, which was a smashing success for Dream Games. The goal with this new campaign is clear: to attract players beyond the typical match-three gaming audience.

While Dream Games' achievements might not yet rival those of giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming world for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which focused on a specific niche, Dream Games is casting a much broader net with their campaign.

From a business perspective, both Royal Kingdom and Royal Match are currently major success stories in Türkiye. Beyond financial success, the games' features, including wifi-free gameplay, have resonated well with players worldwide.

If Royal Kingdom doesn't quite meet your gaming challenge, don't despair. We've compiled a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to engage even the most seasoned puzzle enthusiasts.