GTA 6: Gamers Flock to $100 Price Point

Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing for expanded game purchases.

Ball's earlier assertion, which went viral, posited that a $100 price tag could be a saving grace for the industry, with Rockstar and Take-Two potentially leading the charge.

Rockstar recently announced 2025 updates for Grand Theft Auto V and Grand Theft Auto Online, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, the update likely extends beyond mere visual enhancements.

The possibility of expanding the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players is high. Additionally, PC users may soon gain access to features currently absent on their platform, such as Hao's special car modifications that unlock extreme vehicle speeds. The arrival of this advanced turbo-tuning on PC is highly anticipated.