Dungeon & Fighter Mobile is a massive contributor to Tencent\'s mobile-gaming revenue

Dungeon Fighter Mobile's Stunning Success Makes Tencent's App Store Defiance Even Bolder

Dungeon Fighter Mobile (DnF Mobile) has exceeded expectations, significantly impacting Tencent's mobile gaming revenue. This success underscores the audacity of Tencent's recent decision to challenge app store dominance.

Last week, we discussed DnF Mobile's popularity in the Chinese market and Tencent's subsequent conflict with app stores. We explored the potential implications for Tencent's relationship with its home market's app stores.

Now, the extent of DnF Mobile's impact is clear. The South China Morning Post reports that within its first month, the game contributed over 12% to Tencent's total mobile gaming revenue. Considering Tencent's position as the world's largest gaming company by revenue, this represents a substantial sum. While the game's strong initial performance isn't surprising given the DnF franchise's popularity and the typical profitability of a game's launch period, the context is crucial.

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The Strategic Gamble

Tencent's decision to challenge app stores using this exceptionally successful game is a bold, high-stakes move. By removing DnF Mobile from app stores, even while directing users to direct downloads, Tencent is risking significant revenue.

The ultimate success of this strategy remains to be seen.

In the meantime, for those interested in the latest mobile gaming trends, our list of the best mobile games of 2024 (so far) and our anticipated games list offer excellent starting points.